SEO in Algeria: the guide to being found on Google

When a customer searches for “website design Algiers” or “mobile app development Algeria”, they almost always click on the first results. Ranking well means being chosen before the first contact. Here are the basics that make the difference for an Algerian company.

01Start from your customers’ real searches

Your customers do not search for your name: they search for a solution to their problem, often with a city. List your services, then how a customer would phrase them: “stock management software”, “marketing agency Oran”, “delivery app Algeria”. Each important service deserves its own page, with a clear address containing those words.

02Look after your local presence

• Create or complete your Google Business Profile: category, opening hours, photos, services.
• Use exactly the same name, address and phone number everywhere: website, Google profile, social networks, directories.
• Ask your satisfied customers for reviews, and reply to them.

03A fast, well-built website

A large share of searches in Algeria happen on mobile, sometimes on an average connection. A slow website loses its visitors and drops in the results. The essential technical points:

• compressed images in modern formats, loaded as the page scrolls;
• a unique title and description for each page;
• a clear heading structure (a single H1, then H2 and H3);
• a sitemap declared in Google Search Console;
• 301 redirects when an old page changes address, so it does not lose its history.

04Content that really answers

Google values pages that precisely answer people’s questions. Detailed service pages, an FAQ, case studies and advice articles show your expertise. If your customers speak Arabic, plan real pages in Arabic, designed for their searches, rather than an automatic translation.

The best SEO content is the content a salesperson would like to send to a prospect.

The Codex team

05Think about AI assistants too

More and more people ask their questions to ChatGPT, Gemini, Claude or Perplexity. To be cited in their answers, the same principles apply, with a few additions:

• clear, consistent facts about your company: founding date, address, services;
• structured data (schema.org) describing your organisation, your services and your FAQs;
• direct answers to frequently asked questions, in full sentences;
• allowing AI assistants’ crawlers in your robots.txt file.

06Measure, then adjust

SEO is ongoing work. Google Search Console shows the searches that bring you visitors, the pages that are progressing and the errors to fix. Check it every month, and evolve your pages accordingly.